A DIVISION OF OUTPROF (PTY) LTD

B2B Value Propositions That Talk To You

27/06/2023

Anyone who has been on a summer vacation will appreciate the special emotions that are conjoured up when your think of those long lazy days with friends and family. Does the picture below, do this for you? If it does, then the value proposition is working. It is no different when business offers value to other businesses.

Here are a few examples of well-crafted B2B value propositions:

  1. Slack: "Be more productive at work with less effort. Slack brings team communication and collaboration into one place so you can get more work done, whether you belong to a large enterprise or a small business."

  2. Salesforce: "Connect to your customers in a whole new way. Salesforce is the world's #1 customer relationship management (CRM) platform, helping businesses of all sizes grow and succeed by building stronger customer relationships."

  3. HubSpot: "Grow your business with inbound marketing and sales software. HubSpot provides a full stack of software for marketing, sales, and customer service, helping businesses attract, engage, and delight customers."

  4. Mailchimp: "Build your brand and sell more stuff. Mailchimp's all-in-one marketing platform helps small businesses grow by providing easy-to-use tools for email marketing, website design, social media advertising, and more."

  5. Zendesk: "Deliver better customer service experiences. Zendesk's customer service software allows businesses to provide seamless support across multiple channels, empowering agents to build meaningful relationships with customers."

  6. Dropbox: "Simplify your team's work. Dropbox Business provides a secure and collaborative platform for file storage, sharing, and collaboration, helping teams streamline their workflows and stay organized."

  7. Adobe Creative Cloud: "Unleash your creativity and bring your ideas to life. Adobe Creative Cloud offers a comprehensive suite of tools for graphic design, video editing, web development, and more, empowering creatives to create stunning content."

These examples showcase value propositions that communicate clear benefits, target specific customer needs, and differentiate the brand from competitors. They focus on the outcomes, efficiency, and growth that businesses can achieve by using their products or services.


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